Home Staging and Why it Matters

Staging is one of the oft-overlooked aspects of selling a home that can make or break a home sale. Many homebuyers are buying based on the emotional feeling or reaction a home gives them, and staging a home helps potential buyers envision what a lived-in home could feel like. The numbers back this up: staged homes sell 87% faster than their non-staged counterparts, and sell for an average of 17% more.

Simple and affordable upgrades like swapping out cabinet hardware, updating light fixtures & window coverings, and fresh paint are a few great ways to also up the aesthetic appeal of a listing without a huge time/money investment. Doing these simple things to get a home ready for the market payoff in real ways in terms of how long the house will sit on the market and what it will ultimately sell for.

I think it’s hugely important and include staging on all of my listings. I wanted to showcase what a difference staging and good photography can make with a few examples from one of my current listings. The “before” pictures are from prior listings and the “after” are the current listing.

Before staging and professional photography

After staging and professional photography

Before

After

Before

After